Art Direction / Visual Identity / Creative / Product Photography
Overview
CAE Luna is "CAE Healthcare’s first tetherless and completely wireless infant simulator for essential training in the care and medical treatment of a neonate in crisis".
The main task here was the design of all visual marketing materials for the CAE Luna product launch at International Meeting on Simulation in Healthcare (IMSH), including the booth design, raffle tickets, brochures, email and social media campaign.
The main task here was the design of all visual marketing materials for the CAE Luna product launch at International Meeting on Simulation in Healthcare (IMSH), including the booth design, raffle tickets, brochures, email and social media campaign.
Challenges
The first challenge was to create print and digital promotional materials for CAE Luna, without revealing any images from the prototype.
The second challenge was to direct and execute the product photoshoot of the first prototype, edit and use the images for the technical and promotional materials after the show.
Solution
Visual solution based on the product and its name. Teasing what it is, without showing it to attract attention and interaction with the CAE employees at the IMSH booth. Used the visual for brochures, booth branding, raffle and give away materials.
Research
About CAE Luna
CAE Healthcare’s first tetherless and completely wireless infant simulator. CAE Luna is remarkably lightweight and realistically represents a baby from birth to 28 days after delivery.
Etymology
The name Luna means "moon" in Latin and in several languages with Latin roots, including Spanish and Italian. In ancient Roman mythology, Luna was the moon goddess.
Inspiration
Development stages and variations
Final version and usage
Product photography
All CAE photos and materials are exclusive property of CAE Inc.