Art Direction / Visual Identity / Creative / Product Photography
Overview
CAE Luna is "CAE Healthcare’s first tetherless and completely wireless infant simulator for essential training in the care and medical treatment of a neonate in crisis".
The main task here was to create a visual identity for the teaser and launch campaign for CAE Luna at IMSH Expo 2019.
The main task here was to create a visual identity for the teaser and launch campaign for CAE Luna at IMSH Expo 2019.
Challenges
The first challenge was to create print and digital promotional materials for CAE Luna, without revealing any images from the prototype.
The second challenge was to direct and execute the product photoshoot of the first prototype, edit and use the images for the technical and promotional materials after the show.
Solution
Visual solution based on the product and its name. Teasing what it is, without showing it to attract attention and interaction with the CAE employees at the IMSH booth. Used the visual for brochures, booth branding, raffle and give away materials.
Inspiration
Development stages and variations
Final version and usage
Product photography
All CAE photos and materials are exclusive property of CAE Inc.