Art Direction / Visual Identity / Creative
Overview
My task here was to redesign and modernise the packing/unpacking instructions for all CAE product lines. We needed unified design look, that matches the branding guidelines, looks consistent and modern.
Challenges
We have different product lines to deal with, different box sizes and procedures.
The current one was old and looked outdated and was not representing the company and products in a good way.
How it was
Solution
Instead of using photos and arrows, I've come up with more illustrative approach. Using 3d and 2d graphic, I created easy to follow and real to life guide.
Inspiration
Development stages and variations
Final version and usage
All CAE photos and materials are exclusive property of CAE Inc.