Design & Direction
Overview
Consulting company that needed logo and branding creation.
Challenges
The challenge here was to keep the rapier symbol in the logo, and build a serious look of the brand. Something recognisable, that the client would love and be proud of.
Solution
Implement the rapier symbol within the strong typography to blend traditional and contemporary.
Logo exploration and inspirations
Presented options
Final logo with variations
Rapier Insights Style Guide Cheatsheet
