Design & Direction
Overview
Family owned bookkeeping company that needed logo and overall branding. Small starting business working in the finance world, always needs a strong, trustworthy and professional vision.
Solution
We decided to go for a symbol combined with clean typography. The biggest financial institution in the world are using that approach. Blue is the most common color in financial services. And that comes for a reason - based on the color psychology, blue is associated with stability, integrity, and trust. And that is what we needed.
Logo exploration and inspiration
Presented options
Final logo with variations
Vertical
Horizontal
Savings Port Style Guide Cheatsheet
Web
